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Source: http://www.xdadroid.com/2011/02/25/apple-slashes-iad-buy-rate-in-half-2/
Tuesday, March 1, 2011
Apple Slashes iAd Buy Rate in Half
Apple Slashes iAd Buy Rate in Half In a move that suggests mobile marketing sticker shock was too much for most advertiser to bear, Apple has reportedly slashed its $ 1 million minimum advertising buy for iAds by as much as half. Hoping to draw small to mid-sized advertisers into its digital ad program, the [...]
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